loading

Social Media Framework



Tools to consider --- with notable brand examples:


  1. Bookmarking/Tagging (Adobe, Kodak)

    2. Use ShareThis buttons, Google's +1 button, bookmark button, etc.

  2. Setup business profiles on social media websites

    3. Twitter, Facebook, Digg, Delicious are some of the buzz words on the internet. Setting up your business profile on these as well as on similar websites is the starting point. Maintenance, update and optimisation are also important.

  3. Blogs (Johnson & Johnson, Delta Air Lines)

    4. See Why your business needs a blog.

  4. Brand monitoring (Dell, MINI)

  5. Content aggregation (Alltop, EMC)

  6. Crowdsourcing/Voting (Oracle, Starbucks)

  7. Discussion boards and forums (IBM, Mountain Dew)

  8. Events and meetups (Molson, Pampers)

  9. Mashups (Fidelity Investments, Nike)

  10. Microblogging (method, Whole Foods)

  11. Online video (Eukanuba, Home Depot)

  12. Organization and staffing (Ford, Pepsi)

  13. Outreach programs (Nokia, Yum Brands)

  14. Photosharing (Rubbermaid, UK Government)

  15. Podcasting (Ericsson, McDonalds)

  16. Presentation sharing (CapGemini, Daimler AG)

  17. Public Relations - social media releases (Avon, Intel)

  18. Ratings and reviews (Loblaws,TurboTax)

  19. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)

  20. Sponsorships (Coca-Cola, Whirlpool)

  21. Virtual worlds (National Geographic, Toyota)

  22. Wikis (Second Life, T-Mobile Sidekick)

based on Peter Kim's research
+ miscellaneous sources on the internet


* * *

Templates




* * *

Miscellaneous


Use these services to check whether your brands/aliases are still available on social networks:

checkusernames.com | namechk.com

Find all the websites your competitors have links on, and try to position yours there too.